Laundry Liquid, Top and Front loader

Our ultra concentrated laundry liquid is a gentle yet effective formulation that leaves your laundry beautifully fresh and clean.

Formulated from the latest generation plant-based ingredients, our ultra concentrated laundry liquid cleans effectively and economically. Being free of things like optical brighteners and synthetic fragrances means it is kinder to your skin and is ideal for those with sensitive skin or allergies.

Performance: Our Laundry Liquid has been independently benchmarked against the market leader to ensure excellent results. 

Use a Little, Save a Lot: Our Laundry Liquid is safely super concentrated to give you many washes per pack: 

500ml = 14 washes

1L = 28 washes

5L = 140 washes

20L = 560 washes

New Front Loaders: You are sometimes required to run an empty first cycle in your machine with a dose of detergent to get it ready for use, however our laundry liquid is not suitable for this. It contains eco surfactants which are naturally high foaming (the addition of clothes to your wash helps reduce this foam). We suggest using our laundry powder for the first wash. Once the front loader has been “readied for use” it is absolutely fine to use our Laundry Liquid in your front loader.

Environment: Our Laundry Liquid is safer for the environment. With proper greywater systems in place the water from your machine or hand-wash can safely be re-used on your flower gardens, lawns and trees. Septic Tank Safe.

Manufacturing: Our Laundry Liquid is made in NZ to the strictest environmental standards in our ISO14001, Enviromark Diamond and CarboNZero certified factory.

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Sizes :
1L 1L 1L

A dedicated Aussie user, I love your liquid in my front loader!


I had been draining my laundry water onto my lemon tree and had all but killed it. Since using your laundry products my poor ailing tree has a new lease of life – New shiny leaves and even some flowers.


ecostore's laundry liquid leaves my sheets feeling fresh and soft after each wash. It's hard to believe that I can do such a big load with such a small about of liquid. Other products have irritated my skin in the past. With ecostore's laundry liquid I can quite literally go to sleep knowing their are no "nasties" that have been washed in to my sheets and clothes.


While on holiday we shopped at a different supermarket and discovered your laundry liquid. Lo and behold our daughter's eczema cleared up! it was like a miracle! Not only that but we are very happy with how clean and bright our clothes are.


I've used your liquid exclusively in my new front loader. It's great!


I have just started using the ecostore laundry liquid and I would never go back to traditional laundry products. All of our clothes and towels feel incredibly soft, clean and smell divine! I personally think the product is so soft on the fabrics, they will last much longer.