Malcolm Rands

ecostore Founder and CEO, aka Ecoman

After travelling and working as a radiographer in Australia, the USA and the UK, Malcolm returned to New Zealand and a career in the community arts. A combined interest in fostering communities and green activism led Malcolm and friends to establish an eco-village in Northland, New Zealand. From there, Malcolm and wife Melanie started ecostore in 1993.

A move to Auckland to set up an iconic store in Auckland's Freemans Bay led to further growth and the creation of a state of the art ISO14001, carboNZero certified manufacturing facility with world renowned scientist Sir Ray Avery leading their product development. It is a new business model where a commercial business supports a not-for-profit business, the Fairground Foundation.

For two years Malcolm appeared on TVNZ's Good Morning Show as ‘Ecoman', giving advice on how to ‘green up' your life. As well as an astute businessman, Malcolm is still a keen organic gardener. He lives between Auckland and his permaculture eco-village in Northland.

2013 has been a big year for ecostore founder Malcolm Rands, who not only launched his book 'Ecoman' which can be viewed on he was also was invited to speak at TEDx Auckland in August 2013